CultureThailand

Cultural Exploration around Platinum Fashion Mall, Bangkok

1. What is the history behind Platinum Fashion Mall and its cultural significance in Bangkok?


Platinum Fashion Mall, located in the Pratunam area of Bangkok, Thailand, is a popular shopping destination for both tourists and locals. The mall was opened in November 2005 by the Platinum Group, which is also responsible for other shopping centers in the Pratunam area.

Prior to its development, the area where Platinum Fashion Mall now stands was known as “The Or Tor Kor Market,” which translates to “an intersection market.” This market was mainly a wholesale hub for clothing and accessories, catering primarily to small retailers and traders.

In the late 90s, with the growing popularity of shopping malls in Bangkok, the owner of the land started looking into developing a modern wholesale mall in place of The Or Tor Kor Market. Construction began in early 2004 and took about two years to complete.

Platinum Fashion Mall quickly gained popularity among locals and tourists due to its convenient location and affordable prices. It is especially popular among Thai teenagers who would gather there on weekends to shop for trendy fashion items at reasonable prices.

The cultural significance of Platinum Fashion Mall lies in its role as a hub for fast fashion and affordable clothing options for Thai people. It also caters to tourists looking for budget-friendly shopping experiences in Bangkok. The mall has become an iconic landmark and a symbol of modernization in an area known for its traditional markets.

In addition to being a shopping center, Platinum Fashion Mall has also become a popular tourist attraction with thousands of visitors every day. Its success has encouraged other developers to create similar wholesale shopping centers on nearby land.

Moreover, during political turmoil or natural disasters such as floods, this mall often becomes a gathering point for charity groups who come together to provide necessities for those affected by such events.

Overall, Platinum Fashion Mall has played an integral role in shaping Bangkok’s retail landscape and continues to be an important cultural and economic hub in the city.

2. How has the fashion and shopping scene evolved at Platinum Fashion Mall over the years?


The fashion and shopping scene at Platinum Fashion Mall has evolved significantly over the years. When it first opened in 2006, it was known as a wholesale market for local retailers and small businesses to source affordable fashion items in bulk.

However, over the years, Platinum Fashion Mall has transformed into a popular destination for both locals and tourists looking for trendy fashion pieces at reasonable prices. It now offers a wide variety of clothing, accessories, and other fashion items from both local and international brands.

– Increase in retail shops: The number of retail shops at Platinum Fashion Mall has grown significantly over the years. In 2006, there were approximately 1,500 retail shops, but now there are over 2,000 shops spread across seven floors.

– Diversification of products: Initially known as a wholesale mall for fashion items like clothes, shoes, and bags, Platinum Fashion Mall now offers a diverse range of products such as cosmetics, home decor items, electronics, souvenirs, and more.

– Embracing modern technology: With the rise of e-commerce and online shopping, Platinum Fashion Mall has adapted to the changing times by introducing an online platform where customers can purchase items from their favorite stores without having to physically visit the mall.

– Upgrading facilities: As the popularity of Platinum Fashion Mall grew over time, so did its infrastructure. The mall has undergone several renovations to improve its facilities and create a more comfortable shopping experience for customers.

– Increasing popularity with tourists: With its convenient location in central Bangkok and affordable prices, Platinum Fashion Mall has become a must-visit destination for tourists seeking a budget-friendly shopping experience. This increase in tourism has also led to an expansion in the range of sizes available in stores to cater to foreign visitors.

In conclusion, Platinum Fashion Mall has evolved from a small wholesale market into a bustling shopping hub offering quality products at competitive prices. Its growth over the years is a testament to its popularity and relevance in Thailand’s fashion and shopping scene.

3. What are some traditional Thai garments or styles that can be found at Platinum Fashion Mall?


Some traditional Thai garments or styles that can be found at Platinum Fashion Mall include:

1. Chut thai: This is a type of traditional Thai clothing that consists of a wrap-around skirt called “chong kraben” for men, and a sarong-like skirt known as “phasin” for women.

2. Pha sin: This is a type of sarong or wrap-around skirt, typically made of silk, that is often adorned with intricate patterns and designs. It is commonly worn by women in Thailand for formal occasions.

3. Sabai: A sabai is a traditional shawl or scarf that is commonly worn with chut thai or other traditional Thai outfits. It is usually made of silk and can be intricately embroidered or embellished.

4. Chang kben: These are loose-fitting pants, typically made of lightweight cotton, that are traditionally worn by men in Thailand. They are an essential part of the chut thai outfit.

5. Bai si: Also known as the “Thai fisherman pants,” bai si are loose-fitting pants with an elastic waistband and gathered ankles. They are commonly worn by both men and women in Thailand for casual and comfortable everyday wear.

6. Thai hill tribe clothing: The ethnic hill tribes in northern Thailand have unique styles of clothing that can also be found at Platinum Fashion Mall. These include hand-woven jackets, skirts, and accessories made from colorful fabrics and adorned with intricate embroidery.

7. Traditional Thai fabrics: The mall also offers a variety of traditional Thai fabrics such as silk, cotton, hemp, and batik – all used to make various types of traditional garments.

8. Accessories: Along with clothing items, Platinum Fashion Mall also offers traditional Thai accessories such as Benjarong porcelain jewelry, intricately designed belts and sashes (called “ruma”) to complete any traditional outfit.

4. Are there any cultural events or festivals that take place at Platinum Fashion Mall throughout the year?


Yes, Platinum Fashion Mall occasionally hosts cultural events and festivals throughout the year. Some of these include:
– The Platinum Fashion Festival, held twice a year in April and October, featuring fashion shows, workshops, and discounts on clothing and accessories.
– Chinese New Year celebrations with special promotions and activities.
– Loy Krathong Festival, where visitors can buy or make their own krathongs to float in the central fountain at the mall.
– Songkran Festival, held in mid-April to celebrate the Thai New Year with water fights and traditional performances.
– Christmas celebrations with decorations and festive activities.

5. How has Platinum Fashion Mall incorporated modern fashion trends while still staying true to its cultural roots?


Platinum Fashion Mall has incorporated modern fashion trends in numerous ways while still staying true to its cultural roots. Here are some examples:

1. Variety of styles: The mall offers a wide range of modern fashion styles, catering to diverse tastes and preferences. From traditional Thai clothing to the latest streetwear and high-end designer pieces, Platinum Fashion Mall has something for everyone.

2. Traditional fabrics and techniques: Many shops in the mall use traditional Thai fabrics such as silk, cotton, and batik to create modern designs. They also incorporate traditional techniques like hand embroidery and weaving into their garments.

3. Fusion of East and West: The mall’s designers often fuse elements of Thai culture with Western fashion trends, creating unique and contemporary pieces that blend the old with the new.

4. Local designers: Platinum Fashion Mall supports local designers by giving them a platform to showcase their creations. This allows for a mix of both modern and traditional Thai fashion at the same time.

5. Collaborations with international brands: The mall collaborates with international brands to bring in the latest fashion trends from around the world. This allows customers to stay updated on global fashion while still incorporating elements of Thai culture into their style.

6. Stylish yet comfortable clothing: One aspect that sets Platinum Fashion Mall apart is its focus on creating stylish yet comfortable clothing suitable for Thailand’s hot climate. This blend of functionality and fashion resonates well with both locals and tourists alike.

7. Innovative designs: The mall also promotes innovation among its designers, encouraging them to experiment with new materials, colours, and silhouettes while still maintaining a touch of tradition in their designs.

Overall, Platinum Fashion Mall has successfully combined modern fashion trends with its cultural roots by offering something for everyone while staying true to its identity as a hub for uniquely Thai fashion experiences.

6. Can you find traditional Thai handicrafts or souvenirs at Platinum Fashion Mall?


While it may be possible to find some traditional Thai handicrafts or souvenirs at Platinum Fashion Mall, the main focus of the shopping center is on fashion and clothing. There are many stalls and stores selling trendy clothing, jewelry, and accessories, but traditional handicrafts may not be as readily available. It would be best to visit a market or specialized souvenir shop for a wider selection of traditional Thai goods.

7. What are some popular street food options available near Platinum Fashion Mall that reflect the local culture?


1. Pad Thai – stir-fried rice noodles with shrimp, egg, bean sprouts, and peanuts.
2. Som Tam – spicy green papaya salad.
3. Moo Ping – grilled marinated pork skewers.
4. Khao Niao Mamuang – sticky rice with mango.
5. Gai Yang – grilled chicken with a side of tangy chili sauce.
6. Khao Kha Moo – stewed pork leg served over rice.
7. Khanom Bueang – Thai crepes filled with coconut cream and shredded coconut.
8. Kai Jeow Moo Sap – Thai-style omelette with minced pork.
9. Roti Sai Mai – thin sheets of roti bread filled with sweet shredded cotton candy.
10. Tom Yum Koong – hot and sour shrimp soup.

8. Are there any traditional Thai performances or shows that can be enjoyed at or near Platinum Fashion Mall?


Yes, there are several traditional Thai performances and shows that can be enjoyed at or near Platinum Fashion Mall:

1. Siam Niramit: This world-renowned performance features over 150 performers showcasing Thai culture through dance, music, and spectacular special effects.

2. Calypso Cabaret: This cabaret show near Pratunam features talented ladyboy performers in dazzling costumes and elaborate sets.

3. Muay Thai Live: For those interested in the martial art of Muay Thai, this live show offers a thrilling performance with skilled fighters and high-energy action.

4. Alcazar Cabaret Show: Similar to Calypso Cabaret, this show in Pattaya offers a mesmerizing display of song, dance, and theatrical performances by ladyboys.

5. Thai Cultural Center: Located inside the Siam Paragon mall, this cultural center often hosts traditional performances such as classical dances and puppet shows.

6. Traditional Puppet Show at The National Museum Bangkok: Every Saturday afternoon, visitors can enjoy a traditional puppet show at the National Museum showcasing Thai folklore and myths.

7. Asiatique The Riverfront: This open-air night market features regular cultural performances such as traditional dances and live music on its outdoor stage.

8. Lumpini Park Weekend Market: On weekends, this popular market hosts free cultural shows featuring traditional dances from different regions of Thailand.

9. How does Platinum Fashion Mall play a role in promoting and preserving Thai culture through fashion and shopping?


Platinum Fashion Mall is one of the most popular shopping destinations in Thailand, known for its affordable and trendy fashion items. While it may seem like a typical shopping mall, it actually plays a significant role in promoting and preserving Thai culture through fashion and shopping.

1. Showcasing Traditional Thai Products:
One of the key ways that Platinum Fashion Mall promotes Thai culture is by showcasing traditional Thai products such as handwoven fabrics, silk, handicrafts, and traditional clothing. These products are readily available in various stores throughout the mall, giving tourists and locals alike easy access to them.

2. Supporting Local Artisans:
The mall also provides a platform for local artisans to sell their handmade products. By doing so, Platinum Fashion Mall helps keep traditional crafts alive and supports the livelihood of these artisans.

3. Incorporating Traditional Elements into Modern Designs:
Many of the fashion items sold at Platinum Fashion Mall incorporate traditional Thai elements into modern designs. This not only makes these items more unique but also helps preserve traditional designs and techniques.

4. Offering Traditional Thai Outfits:
Platinum Fashion Mall offers a vast selection of traditional Thai outfits such as sarongs, Chut thai (traditional dress), sabai (shawls), and pha hin (scarves). These outfits are not only popular among tourists looking for a cultural experience but also among locals who wear them on special occasions.

5. Hosting Cultural Events:
The mall often hosts cultural events such as festivals, exhibitions, and workshops that showcase different aspects of Thai culture and tradition. These events provide shoppers with an opportunity to learn about and appreciate Thai customs while enjoying their shopping experience.

6. Promoting Awareness of Sustainable Fashion:
Platinum Fashion Mall has also taken steps towards promoting sustainable fashion by encouraging shoppers to buy eco-friendly products made from natural materials or recycled materials. This aligns with traditional ways of crafting clothes using environmentally-friendly methods.

7.Providing Affordable Options for Traditional Clothing:
Thailand’s traditional clothing can be quite expensive, with intricate designs and high-quality materials used. However, at Platinum Fashion Mall, shoppers can find affordable options for traditional clothing, making it accessible to a wider audience.

In conclusion, Platinum Fashion Mall plays an essential role in promoting and preserving Thai culture through fashion and shopping by showcasing traditional products, supporting local artisans, incorporating traditional elements into modern designs, offering traditional outfits, hosting cultural events, promoting sustainable fashion, and providing affordable options for traditional clothing. Through these efforts, the mall not only promotes Thai culture but also supports the local economy and ensures its sustainability for future generations.

10. Are there any workshops or classes available at Platinum Fashion Mall for tourists to learn about Thai craftsmanship and textile techniques?

Yes, there are several workshops and classes available at Platinum Fashion Mall for tourists to learn about Thai craftsmanship and textile techniques. Some of these workshops include:

1. Batik painting class: Learn the traditional technique of using wax resist and dye to create beautiful patterns on fabric.

2. Silk weaving class: Discover the intricate process of creating silk from silkworms and try your hand at weaving your own piece of fabric.

3. Thai traditional dance class: Immerse yourself in Thai culture by learning traditional dance moves and wearing a traditional costume.

4. Doll making class: Make handmade dolls using traditional Thai materials such as silk, cotton, and bamboo.

5. Fruit carving class: Learn the art of fruit carving and create stunning designs using fruits like watermelon, papaya, and pineapple.

These workshops are conducted by experienced instructors who will provide all the necessary materials and guide you through the process step-by-step. They are a great way to gain an understanding of Thai culture and take home a unique souvenir from your trip to Thailand.

11. Can you find a mix of both local and international brands at Platinum Fashion Mall, representing different cultures and styles?


Yes, Platinum Fashion Mall offers a variety of both local and international brands, representing different cultures and styles. While there are many popular Thai brands represented in the mall, such as Anello and Jaspal, there are also numerous international brands from countries such as South Korea, Japan, and China. These brands offer a mix of traditional and modern styles, catering to different tastes and preferences. Whether shoppers are looking for trendy streetwear or elegant formal wear, Platinum Fashion Mall has something for everyone.

12. How do locals perceive Platinum Fashion Mall and its impact on preserving Thai culture in the face of Western influences?


The perception of Platinum Fashion Mall varies among locals. Some see it as a popular and convenient shopping destination that offers affordable prices and a wide variety of fashion items. They appreciate the mall for its accessibility and options, making it a go-to place for both locals and tourists.

Others view Platinum Fashion Mall negatively, believing that it has contributed to the loss of traditional Thai culture by promoting Westernization in fashion trends. They argue that the mall promotes an unrealistic standard of beauty that is not consistent with Thai traditions and values.

However, there are also those who believe that Platinum Fashion Mall helps in preserving Thai culture by integrating traditional patterns and styles into modern fashion designs. The mall offers a range of vendors selling traditional Thai garments such as sarongs, silk scarves, and intricate handcrafted accessories.

Overall, opinions on the impact of Platinum Fashion Mall on preserving Thai culture are divided. While some see it as a threat to local traditions, others see it as an opportunity to showcase and revive traditional styles in modern fashion.

13. Are there any unique cultural experiences offered by shops or boutiques within the mall, such as traditional garments fittings or handcrafted accessories?


Some shops or boutiques within the mall may offer unique cultural experiences, such as traditional garments fittings or handcrafted accessories. These experiences may vary by location and the types of stores present in the mall. For example, a boutique specializing in handmade items from a specific culture may offer personalized fittings or demonstrations on how their products are made. A clothing store featuring traditional garments may also offer fittings or consultations to help customers understand the cultural significance and styling of the clothing. Other specialty stores, such as jewelry shops or home decor stores, may also offer workshops or demonstrations showcasing traditional techniques and designs unique to a particular culture. It is best to check directly with individual stores to see what cultural experiences they offer.

14. How does the interior design and architecture of Platinum Fashion Mall reflect Thailand’s cultural identity?


The interior design and architecture of Platinum Fashion Mall reflects Thailand’s cultural identity in several ways:

1. Use of local materials: The mall’s design incorporates the use of locally sourced materials such as wood, bamboo, and woven fabrics, which are all traditional elements of Thai architecture.

2. Traditional patterns and motifs: The walls, floors, and ceilings of the mall are adorned with traditional Thai patterns and motifs, such as lotus flowers and Buddhist symbols. These designs not only add visual interest but also serve as a reminder of the country’s rich cultural heritage.

3. Incorporation of nature: Many traditional Thai homes and buildings feature open-air spaces that bring nature inside. Similarly, Platinum Fashion Mall has incorporated greenery and natural elements throughout its interior design to create a sense of harmony between the indoor and outdoor spaces.

4. Balancing modernity with tradition: While the mall is a modern structure, it also incorporates elements of traditional Thai architecture, striking a balance between contemporary design and traditional aesthetics.

5. Color palette: The colors used in the mall’s interior design are inspired by Thailand’s vibrant culture. Rich reds, golds, purples, and greens can be seen throughout the mall in carpets, wall coverings, and decor.

6. Open layout: Traditional Thai homes often have an open-layout with minimal divisions between rooms. In line with this concept, Platinum Fashion Mall has an open layout that allows for easy navigation through different shops.

7. Market-style shopping experience: The layout of the mall resembles that of a market or bazaar commonly found in Thailand. This adds to the overall cultural experience for shoppers and helps maintain a connection to traditional shopping practices in Thailand.

Overall, the interior design and architecture of Platinum Fashion Mall reflect Thailand’s cultural identity by incorporating traditional elements while combining them with modern sensibilities to create a unique shopping experience for visitors.

15. Are there any specific customs or etiquettes to keep in mind while shopping at Platinum Fashion Mall?

– Be respectful to the vendors and other shoppers.
– Bargaining is common, but be polite and reasonable with your offers.
– Try to pay in cash instead of credit/debit cards, as some shops may not accept card payments or charge an additional fee.
– Dress comfortably as it can get crowded and hot inside the mall.
– It is considered impolite to try on clothing over your own clothes. Most shops have fitting rooms for customers to use.
– Don’t take photos without asking for permission first.
– Keep track of your belongings and be cautious of pickpockets in crowded areas.

16. In what ways does shopping at Platinum Fashion Mall differ from other popular fashion destinations like Siam Paragon or MBK Center?

Platinum Fashion Mall is primarily a wholesale market, so shoppers are able to purchase items in bulk at discounted prices. This differs from other popular fashion destinations like Siam Paragon or MBK Center because they are retail malls, where items are sold at regular retail prices. Additionally, Platinum Fashion Mall offers a wide variety of products from different brands and designers, whereas the other two destinations may have more established and high-end stores. The shopping experience at Platinum Fashion Mall is also unique as it involves bargaining with individual vendors and navigating through hundreds of small shops rather than browsing through traditional retail stores.

17. Can you negotiate prices at Platinum Fashion Mall, like many other markets in Bangkok, to get a feel for local bargaining culture?

Yes, prices at Platinum Fashion Mall are generally fixed and not negotiable. This is common in most modern shopping malls in Bangkok. However, you may be able to negotiate for discounted prices if you are buying in bulk or if the vendor is willing to offer a discount. It is always polite to ask if there is any wiggle room in the price, but don’t expect bargaining to be a major part of your shopping experience at Platinum Fashion Mall like it would be at traditional markets or street vendors.

18. Are there any tours or guided visits available at Platinum Fashion Mall that focus on the cultural aspects of the shopping experience?


Currently, there are no specific tours or guided visits offered at Platinum Fashion Mall that focus on the cultural aspects of the shopping experience. However, visitors can experience the local culture through interacting with the Thai vendors, trying local street food, and observing traditional Thai fashion styles and trends. There may also be occasional events or performances related to Thai culture happening at the mall.

19. How does the cultural diversity of tourists who visit Platinum Fashion Mall influence the overall atmosphere and shopping experience?


The cultural diversity of tourists who visit Platinum Fashion Mall adds to the overall atmosphere and shopping experience in several ways:

1. Variety of fashion styles: With tourists coming from different countries and cultures, there is a diverse range of fashion styles represented in the mall. This creates a unique shopping experience where shoppers can find traditional clothing from different countries alongside contemporary fashion trends.

2. Cosmopolitan vibe: The presence of tourists from all over the world creates a sense of cosmopolitanism in the mall. This adds to the excitement and vibrant atmosphere, making it more than just a regular shopping destination.

3. Multilingual environment: As tourists come from different parts of the world, there is a multilingual environment in the mall. Shoppers can hear different languages being spoken, see signs written in various languages, and even interact with shopkeepers and other shoppers in different languages. This makes for a dynamic and diverse atmosphere.

4. Exposure to new cultures: For local shoppers, the presence of international tourists provides an opportunity to learn about new cultures through their fashion choices. This exposure to different customs and traditions can enrich their overall shopping experience.

5. Interactions with people from diverse backgrounds: With so many tourists visiting Platinum Fashion Mall, shoppers have the chance to interact with people from diverse backgrounds. This not only adds to the cultural exchange but also creates an inclusive and welcoming environment.

In conclusion, the cultural diversity of tourists at Platinum Fashion Mall contributes to a unique shopping experience that is vibrant, cosmopolitan, and culturally enriching for both locals and visitors alike.

20. What are some unique or lesser-known cultural gems in and around Platinum Fashion Mall that a third person may not discover on their own?


1. Baiyoke Sky Tower: This 88-story tower is a popular attraction and offers stunning views of the city. It also has a revolving rooftop observation deck and an indoor theme park.

2. Pratunam Market: Located just next to Platinum Fashion Mall, this market is known for its affordable clothing, accessories, and souvenirs. It’s a great place to immerse yourself in local shopping culture.

3. Talad Neon Night Market: This trendy night market offers a unique blend of traditional Thai street food, artisanal goods, and live music performances. It’s a great place to experience Bangkok’s nightlife.

4. The Jim Thompson House: This museum and art gallery is dedicated to the renowned American businessman who revived Thailand’s silk industry. It showcases his impressive collection of Southeast Asian art and artifacts.

5. Erawan Shrine: A short walk from Platinum Fashion Mall, this beautiful shrine was built to honor the Hindu god Brahma and has become a popular spot for locals to make offerings and prayers.

6. Flow House Bangkok: For something fun and unique, head to this indoor surfing pool where you can learn how to surf or enjoy some drinks at the beach bar.

7. Wat Pathum Wanaram: Located right next to CentralWorld mall, this temple is hidden among the skyscrapers of downtown Bangkok but offers a peaceful escape from the bustling city streets.

8. Gallery Drip Coffee Ratchada: This hidden gem is a cozy coffee shop that serves up delicious specialty coffee drinks in a retro-inspired setting.

9. Art in Paradise Bangkok: This interactive 3D art museum allows visitors to become part of the artwork through optical illusions and clever photo opportunities.

10. Baan Silapin (Artist’s House): Tucked away along the Chao Phraya river, this traditional wooden house is home to an art community that holds regular puppet shows that are both entertaining and educational.